Floor Planning and Design for
Hotel Trade Shows and Events
Does My Show Fit?
Now you just need to make sure everything fits in the space at your selected hotel. Of course, you need plenty of room for all your attendees too.
As The Hotel Show Pros, we have the layout for every hotel venue in the United States. So we cover all aspects of floor planning and design for your event.
It’s among the most common questions we hear?
You have your location. You have your venue. You have your exhibitors (or at least a goal for how many exhibitors you want).
Now you just need to make sure everything fits in the space at your selected hotel. Of course, you need plenty of room for all your attendees too.
The Alliance Advantage
Initial floor plans within 48 hours
Custom show graphics & signage
Plans that maximize exhibitor and attendee experience
Dedicated Team for Trade Show Floor Design
At Alliance, we understand the niche expertise needed to create a one-of-a-kind hotel trade show experience. Our floor plan and design services are crafted to produce the ultimate, customized event.
You see your entire show ahead of time through computer-aided design. We plan out everything from your registration table and event graphics to the floor layout and exhibitor locations.
There’s a science behind the entire process.
We maximize your available space, while ensuring you drive substantial traffic to all of your exhibitors.
Contact The Hotel Show Pros today to get started with your event.
Top Floor Layout Options for Your Next Trade Show
Axis
The axis layout involves a central structure that acts as a beacon, around which are multiple open-aisle areas and elements for engaging visitors, including desks, signage, and other messaging opportunities.
Centerpiece
This layout is perfect when you want to send one message or introduce a single product. It includes one focal point (the centerpiece), which means you should consist of graphics and signage that support the core message and compel visitors to stay longer.
Fortress
The fortress layout is all about exclusivity. A partial or full enclosure gives exhibitors that “je ne sais quois” that entices visitors to step inside for an exclusive, immersive experience. The only challenge is to lure people inside, but that’s where our top-notch graphics, signage, and other messaging opportunities come in.
Plaza
This is an open-floor layout that sparks conversation, as it’s particularly welcoming and comes with multiple access points and increased graphics visibility. Rather than having a single focal point, it includes various elements all over the place, which reduces overcrowding.
Theater
The theater floor layout is ideal for presentations, product demos, or entertainment options that include multimedia. The focal point is theater-like, featuring a big screen, while the surrounding elements should include small monitors. That way, exhibitors can hold people’s attention when a presentation or demo isn’t in progress by displaying any other relevant information.
Conglomeration
This floor plan combines different layouts and elements to attract more visitors and extend their stay. With multiple access points enriched with proper graphics, signage, and other top-tier messaging opportunities, visitors can explore all the elements and engage in activities at their own pace.
First year out after so many years with Freeman was a change for us and our exhibitors, and we all came through with flying colors. Even the one snafu with an exhibitor prior to the show was resolved with great service and professionalism by Alliance and our exhibitor was very pleased.
Thank you all. We look forward to working with you next year!
Best,
Doug
Doug Conrad, NANT Meetings Manager – National Association of Nephrology TechniciansThe Alliance Team was absolutely amazing to work with and I could not thank them enough! From pre planning to on-site, I always felt supported. The Business Summit could not have been a successful program without them! I look forward to working with Alliance again in the future!
Nicole Sheffler, Meeting Event Manager – Maritz Global EventsIsis was amazing to work with and all is great. I appreciate your assistance.
Shelley Pickardt, Transforming Quality Conference – Children’s Hospital AssociationDamaris is an absolute pleasure to work with. She is very professional and was very happy to help whenever she could. Her assistance on site was appreciated. She even picked up her phone when I pocket dialed her by mistake one night. You have a gem in her!
Megan Parsons, Southern Nursing Research Society (SNRS)We exhibited at the AANAC conference in St. Louis this week and your crew was GREAT. All were very courteous and accommodating. And at the end of the show our shipping containers were delivered promptly. I would especially like to call out who I am assuming was the team lead on this crew – John. So nice, so helpful, proactively making the rounds early to ensure you had all of the appropriate shipping paperwork so that at the end of the show we could focus on getting packed up. Thank you for a job well done!
Denise Alston, Governors Highway Safety AssociationThe RIA Show has come and gone! The buzz I heard was great and the Exhibit Hall was a fabulous success. The whole Alliance team did a great job. The signs looked beautiful and were clear and easy to read! The specialty signage was fabulous (windjammers, yard signs, BIG CHECK and double sided meter boards). And the Golf Club GM even commented that the Hole Sponsorship Signs were the best they had ever seen used at the golf course. It was great to work with you on this show and I look forward future events!
Julie Dermis, CMPIt was a pleasure working with you and TEAM Alliance-Exposition!! I knew from the very start our working relationship would be everlasting. I am so glad Nicole Unger connected the dots. She had to know it would be a perfect fit. I am also happy to hear how friendly the vendors were and that TEAM Alliance-Exposition had positive feedback. Next year should be no different. I did not receive any complaints from the vendors so I have to say Kudos to TEAM Alliance-Exposition for a job well done!!
Eric Fong, Creation Hospitality