Trade Show Booth Design Ideas for a Higher ROI
Focusing on your trade show booth design is vital to making a great impression on your audience and capturing some much needed foot traffic. Think of it, 90% of all information processed by the brain is visual and first impressions are everything.
So what do we choose, the minimalist design with a tablecloth and piece of paper, or an all-out Imax experience with all of the bells and whistles of a full feature film? Well, it mostly depends on your brand and your value statement.
Here, we’re going to discuss seven ideas that can help you make the most of your trade show booth and display design.
Create a Clear Brand Image
By focusing on a value statement that resonates most with your audience, you’ll be able to create a design that accentuates the best parts of your brand and its message. The key is to create a cohesive brand message that is consistent with your overall marketing efforts.
Choose simple colors that are consistent with your brand and capture its mantra. In terms of designing the booth, having a striking color display is appealing, but there is also such a thing as saturation and overload. Let your colors compliment your value statement and take clear precedent in every design aesthetic you stick on your booth and display.
Appeal to All the Senses
While most of us are visual learners, many scientists have argued that the olfactory sense is the most connected to memory and heavily affects mood. Having warm baked cookies wafting through the air is sure to attract some foot traffic, or just using a pleasant smelling candle can have the slightest effect on making a potential customer interact with your booth further.
Having some music can make your display feel more enriched, although it should be something that most people will enjoy. Music can also be used to evoke specific emotions connected to your brand and its products.
As professional marketers, we should understand by now that handing out pamphlets at a trade show is sure to score zero leads. Offer engaging activities, such as product demos, contests, raffles, and quizzes that encourage people to stay at your booth and become more acclimated with your brand. Encourage attendees to sign up for your email list, share your content over social media, and provide feedback on your website.
Offer Useful Merchandise
Along the same lines, fountain pens and t-shirts won’t do much to seperate your booth from the noise. Consider more creative ideas, such as:
- Phone skins and hard cases
- Promo codes for free app downloads or exclusive online merch
- Branded sunglasses
- Branded speakers and headphones
Think of something that your customers will use and think of you everytime they use it.
Organize Your Booth
Your visual display will be the most eye catching part of your trade show display, so don’t distract with a cluttered trade show booth. Be sure to organize your booth to allow people to sit down and interact with your sales staff and sign up for any special promotions or email newsletters.
Even though we’ve mentioned a million different display ideas to this point, it’s key to stick with one that will resonate most with your audience. Hosting ambient noises, a video short, and a million monitors with different graphic designs will surely distract from your primary message.
Make Influencers a Part of Your Booth
Consider adding even greater appeal to your booth by hiring a celebrity, influencer, or a mascot to interact with people at your booth. Even a local celebrity or sponsor can go a long way in adding social proof to your brand and its message.
Finally, be sure to market all of these fancy design ideas and celebrity surprise appearances beforehand to generate some interest for your trade show booth. Hire a general service contractor trade show to help you with your booth design and leverage your marketing channels to get the word out!